brand refresh+website design : kristy dooley {beth wade photography charlotte}

By | photography workshops, website design

I’m so excited to share this post today! On a very limited basis I am now offering custom boutique branding and website design services for photographers. For most photographers, they can get a great start on their business and websites with my Basic WordPress and Website Creation class through Click PhotoSchool. But when the time comes for a refresh or redesign, sometimes getting that new look exactly perfect takes a little more time and effort! I just recently added this service and timing was great because my sweet friend, Kristy of Kristy Dooley Photography was looking to do a refresh of her own brand and website.

This was her old website:

When Kristy contacted me she was ready for a new look for her logo, brand colors and site design. Something that was more sophisticated and professional but still unique and fun! Her current brand incorporated lots of brighter tones (pink, aqua and navy) and after seeing her brand inspiration board we made a change towards more muted greens, grays and light pink tones.

For her logo, she chose various fonts she liked and I recommended the one I thought would be most appropriate for a “refresh”.  After comparing all the options there was no question it was the winner! I also pulled various new patterns and design elements to use in her designs. She didn’t want to go too neutral because her work is so vibrant and rich, but we also wanted to create a site where the photos would be center stage!

Here is her final new brand board:

Some of the big changes we made to her website:

  • wider layout with custom background, design elements and thumbnails
  • new social icons, contact buttons and custom brand color accents
  • smaller more streamlined membership icons
  • updated page verbiage and custom design for about, testimonials, session details and a new “learn” page for her workshops
  • sleek new contact form with consistent linking throughout every page of her site

Because your brand extends all the way into your products and packaging, Kristy added on a print design option where I created new sticker designs, return address labels, business cards and thank you notes. I love how these turned out! She ordered her beautiful new printed material from the fabulous vendor MOO.

Once we get the site complete I have a 1:1 video chat to go over the basics for maintaining the new site, making small changes, etc. Kristy also has a month of support from me with any help she needs making changes or updating the content!

Do you need a brand refresh or website redesign? Contact me for details!

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Beth Wade Photography is located outside Charlotte, NC in Lake Wylie, SC. Beth Wade is Charlotte’s premier newborn photographer specializing in artistic custom family photography. As a professional photographer, Beth captures maternitynewbornbaby and family portraits in Charlotte, North Carolina, Lake Wylie-Fort Mill-Tega Cay, South Carolina and all surrounding areas.

sweet alice jane ~ our girl is 2.5 years old {lake wylie baby photographer}

By | family, my boys, our girl

Another year, another better late than never post for milestone photos! Our sweet Alice Jane turned 2.5 years last month and time is flying by! School started back for the boys and Alice also started her first 2 day pre-school – sob!! My baby isn’t a baby anymore. Life is still happy chaos around here. I’m still always behind between sessions, teaching my classes, family time and everything else.

Alice is still as sassy as she is sweet…she truly is the perfect completion to our family 🙂 Her brothers adore her and she is a girly girl through and through. Loves to play dress up, dolls and her favorite colors are purple and pink. <3

 

I have taken Alice’s newborn1 month2 month3 month 4 month5 month6 month7 month8 month9 month10 month, 11 month, 1 year, 18 month and a few 2 year photos along with a short list of things she’s doing/personality at the ages.

Here we are at 2.5 years! Some of her milestones are:

We love our girl more than words can say! Here she is at 2.5 years old:

sweet alice jane ~ our girl is 2.5 years old {lake wylie baby photographer}

sweet alice jane ~ our girl is 2.5 years old {lake wylie baby photographer}

sweet alice jane ~ our girl is 2.5 years old {lake wylie baby photographer}

sweet alice jane ~ our girl is 2.5 years old {lake wylie baby photographer}

sweet alice jane ~ our girl is 2.5 years old {lake wylie baby photographer}

sweet alice jane ~ our girl is 2.5 years old {lake wylie baby photographer}

sweet alice jane ~ our girl is 2.5 years old {lake wylie baby photographer}

sweet alice jane ~ our girl is 2.5 years old {lake wylie baby photographer}

sweet alice jane ~ our girl is 2.5 years old {lake wylie baby photographer}

sweet alice jane ~ our girl is 2.5 years old {lake wylie baby photographer}

sweet alice jane ~ our girl is 2.5 years old {lake wylie baby photographer}

sweet alice jane ~ our girl is 2.5 years old {lake wylie baby photographer}

sweet alice jane ~ our girl is 2.5 years old {lake wylie baby photographer}

sweet alice jane ~ our girl is 2.5 years old {lake wylie baby photographer}

sweet alice jane ~ our girl is 2.5 years old {lake wylie baby photographer}

sweet alice jane ~ our girl is 2.5 years old {lake wylie baby photographer}

___________________________________

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Beth Wade Photography is located outside Charlotte, NC in Lake Wylie, SC. Beth Wade is Charlotte’s premier newborn photographer specializing in artistic custom family photography. As a professional photographer, Beth captures maternitynewbornbaby and family portraits in Charlotte, North Carolina, Lake Wylie-Fort Mill-Tega Cay, South Carolina and all surrounding areas.

the b family of 6 {lancaster baby photography}

By | 1 year old, family

Yay! Last night I got to see the B family again for a special extended session 🙂 We met not too long ago when Baby B turned one, but this time we got to include all of her big siblings in the photos! This girl is so incredibly loved <3 They came to my studio from Lancaster and we had so much fun! Thankfully the weather cooled down for us just a little bit (yes, I’ll take 86 over 106 degrees alllll day!) and it could not have been nicer for late July. We started in the studio so I could get a few of Baby B in an adorable little blue romper and bow set from Feltman Brothers (part of my studio collection!). Ohmigoodness, those chunky legs and cheeks tho – I die! Baby B just started walking (and has been getting some new teeth in…) so she was happiest walking around and exploring outside. We went to the gardens for some portraits and then let her do a little wandering. Baby B’s dad is a camera enthusiast and possibly the coolest part of the shoot was me getting to play with his 400mm lens (which was almost literally as big as I am, ha!!). I’m going to have to borrow it again as soon as I build up about 20 extra pounds of arm muscles 😉 hehehe <3 So good to see everyone again!! Here are a few images from our time together – enjoy!

the b family of 6 {lancaster baby photography}

the b family of 6 {lancaster baby photography}

the b family of 6 {lancaster baby photography}

the b family of 6 {lancaster baby photography}

the b family of 6 {lancaster baby photography}

the b family of 6 {lancaster baby photography}

the b family of 6 {lancaster baby photography}

the b family of 6 {lancaster baby photography}

the b family of 6 {lancaster baby photography}

the b family of 6 {lancaster baby photography}

the b family of 6 {lancaster baby photography}

the b family of 6 {lancaster baby photography}

the b family of 6 {lancaster baby photography}

the b family of 6 {lancaster baby photography}

the b family of 6 {lancaster baby photography}

the b family of 6 {lancaster baby photography}

the b family of 6 {lancaster baby photography}

the b family of 6 {lancaster baby photography}

the b family of 6 {lancaster baby photography}

the b family of 6 {lancaster baby photography}

___________________________________

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Beth Wade Photography is located outside Charlotte, NC in Lake Wylie, SC. Beth Wade is Charlotte’s premier newborn photographer specializing in artistic custom family photography. As a professional photographer, Beth captures maternitynewbornbaby and family portraits in Charlotte, North Carolina, Lake Wylie-Fort Mill-Tega Cay, South Carolina and all surrounding areas.

baby b turns 1! {lancaster family photographer}

By | 1 year old, family

I am so happy to see this fabulous family again! Their little Baby B (or BB ;)) is turning 1 and this past year has flown by. They came to my studio from Lancaster and we had a fantastic evening. Mama brought some adorable tutus for us to photograph so we started with those before doing the cake smash. How sweet is her bee cake too?! We weren’t sure she was going to go for it but after a little help with the icing from mama she dug in. This is the first time in a while I’ve had a first year milestone baby actually eat their cake! It was so cute – she even made “nomnomnom” sound effects in the process, hehe. After getting cleaned up we went to the gardens for more family photos. Mama told me Baby B loooooves bubbles so we went to town with them (and no, they aren’t photoshopped on!)! She was in total awe. It was perfect! The balloons also kept her happy and busy for a good while. Once we wrapped up there we had one more special photo to do back at the studio – I love how this turned out! They brought one of their beautiful canvases from the newborn session and we did a side by side with their girl now. It’s amazing to see how much babies change in just one year! So great to see you again B family, and I’ll see you again very soon <3  Here are a few images from our time together – enjoy!

baby b turns 1! {lancaster family photographer}

baby b turns 1! {lancaster family photographer}

baby b turns 1! {lancaster family photographer}

baby b turns 1! {lancaster family photographer}

baby b turns 1! {lancaster family photographer}

baby b turns 1! {lancaster family photographer}

baby b turns 1! {lancaster family photographer}

baby b turns 1! {lancaster family photographer}

baby b turns 1! {lancaster family photographer}

baby b turns 1! {lancaster family photographer}

baby b turns 1! {lancaster family photographer}

baby b turns 1! {lancaster family photographer}

baby b turns 1! {lancaster family photographer}

baby b turns 1! {lancaster family photographer}

baby b turns 1! {lancaster family photographer}

baby b turns 1! {lancaster family photographer}

baby b turns 1! {lancaster family photographer}

baby b turns 1! {lancaster family photographer}

baby b turns 1! {lancaster family photographer}

baby b turns 1! {lancaster family photographer}

baby b turns 1! {lancaster family photographer}

baby b turns 1! {lancaster family photographer}

baby b turns 1! {lancaster family photographer}

baby b turns 1! {lancaster family photographer}

___________________________________

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Beth Wade Photography is located outside Charlotte, NC in Lake Wylie, SC. Beth Wade is Charlotte’s premier newborn photographer specializing in artistic custom family photography. As a professional photographer, Beth captures maternitynewbornbaby and family portraits in Charlotte, North Carolina, Lake Wylie-Fort Mill-Tega Cay, South Carolina and all surrounding areas.

happy 1 year baby girl {huntersville family photography}

By | 1 year old, family

I had another fun 1 year session last night! This happy baby girl and her family came to my studio from Huntersville and we had a fantastic evening. I set up several backgrounds for us to use before doing the cake smash. I love the soft, pretty tones in my flower wall. Perfect for little girls! Baby G’s birthday party is today so we gave her the very first taste of cake…annnd she wasn’t so interested, ha! But the balloons were a huge hit 🙂 She grabbed hold of one little gold glitter balloon and that was her favorite. I think the only thing she might have liked more is clapping – so cute how much she loves to clap her hands! We went up to the gardens and got some beautiful family photos! By the time we got back to the studio the sun was perfectly setting by the lake. I adore the photo of mama with her girl in the water! So honored I was able to capture her first year milestone! Here are a few images from our time together – enjoy!

happy 1 year baby girl {huntersville family photography}

happy 1 year baby girl {huntersville family photography}

happy 1 year baby girl {huntersville family photography}

happy 1 year baby girl {huntersville family photography}

happy 1 year baby girl {huntersville family photography}

happy 1 year baby girl {huntersville family photography}

happy 1 year baby girl {huntersville family photography}

happy 1 year baby girl {huntersville family photography}

happy 1 year baby girl {huntersville family photography}

happy 1 year baby girl {huntersville family photography}

happy 1 year baby girl {huntersville family photography}

happy 1 year baby girl {huntersville family photography}

happy 1 year baby girl {huntersville family photography}

___________________________________

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Beth Wade Photography is located outside Charlotte, NC in Lake Wylie, SC. Beth Wade is Charlotte’s premier newborn photographer specializing in artistic custom family photography. As a professional photographer, Beth captures maternitynewbornbaby and family portraits in Charlotte, North Carolina, Lake Wylie-Fort Mill-Tega Cay, South Carolina and all surrounding areas.

baby girl’s first birthday {arboretum family photographer}

By | 1 year old, family

It was so great to see one of my newborns again last night for her 1 year session! Last time I saw them she was for a petite session around her 6 month milestone and she is the CUTEST.EVER.  Her family came to my studio and we had such a fun evening. We started out with some photos of her in a precious embroidered outfit before moving to the cake smash. It’s always funny to see what babies do when they get a cake in front of them…baby girl is clearly not a fan! Hahaha. That face she makes is the BEST. The nose scrunch is just too much! After we cleaned her up we made our way over to the beach for some family portraits. I absolutely love mom’s outfit and the bare bum beach shot came out so sweet! We wrapped up with sunset in the lake. So much gorgeousness from one session! I’m so honored I was able to capture her first year milestone along with the others! Happy birthday sweet girl! Here are a few images from our time together – enjoy!

baby girl's first birthday {arboretum baby photographer}

baby girl's first birthday {arboretum baby photographer}

baby girl's first birthday {arboretum baby photographer}

baby girl's first birthday {arboretum baby photographer}

baby girl's first birthday {arboretum baby photographer}

baby girl's first birthday {arboretum baby photographer}

baby girl's first birthday {arboretum baby photographer}

baby girl's first birthday {arboretum baby photographer}

baby girl's first birthday {arboretum baby photographer}

baby girl's first birthday {arboretum baby photographer}

baby girl's first birthday {arboretum baby photographer}

baby girl's first birthday {arboretum baby photographer}

baby girl's first birthday {arboretum baby photographer}

baby girl's first birthday {arboretum baby photographer}

___________________________________

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Beth Wade Photography is located outside Charlotte, NC in Lake Wylie, SC. Beth Wade is Charlotte’s premier newborn photographer specializing in artistic custom family photography. As a professional photographer, Beth captures maternitynewbornbaby and family portraits in Charlotte, North Carolina, Lake Wylie-Fort Mill-Tega Cay, South Carolina and all surrounding areas.

sweet alice jane ~ our girl is 2 years old {lake wylie baby photographer}

By | family, my boys, our girl

Our sweet Alice Jane turned 2 years old and trying to get photos of her is basically impossible now! My husband and I just got home from our 10th anniversary trip to Hawaii (first vacation without kids since our honeymooooon….) so I didn’t get to do a formal shoot like I wanted, but did get a few candid photos of Alice to remember this milestone <3

I have taken Alice’s newborn1 month2 month3 month 4 month5 month6 month7 month8 month9 month10 month and 11 month1 year, 18 month along with a short list of things she’s doing/personality at the ages.

Here we are at 2 years! Some of her milestones are:

We love our girl more than words can say! Here she is at 2 years old:

sweet alice jane ~ our girl is 2 years old {lake wylie baby photographer}

sweet alice jane ~ our girl is 2 years old {lake wylie baby photographer}

sweet alice jane ~ our girl is 2 years old {lake wylie baby photographer}

sweet alice jane ~ our girl is 2 years old {lake wylie baby photographer}

sweet alice jane ~ our girl is 2 years old {lake wylie baby photographer}

sweet alice jane ~ our girl is 2 years old {lake wylie baby photographer}

sweet alice jane ~ our girl is 2 years old {lake wylie baby photographer}

sweet alice jane ~ our girl is 2 years old {lake wylie baby photographer}

sweet alice jane ~ our girl is 2 years old {lake wylie baby photographer}

___________________________________

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Beth Wade Photography is located outside Charlotte, NC in Lake Wylie, SC. Beth Wade is Charlotte’s premier newborn photographer specializing in artistic custom family photography. As a professional photographer, Beth captures maternitynewbornbaby and family portraits in Charlotte, North Carolina, Lake Wylie-Fort Mill-Tega Cay, South Carolina and all surrounding areas.

2016 holiday photos ~ my family {lake wylie baby photographer}

By | family, my boys, our girl

Wade family 2016 Holiday card photos DONE. Ha. Every year this task becomes more and more daunting…so this year I enlisted the help of my fabulous friend and amazing wedding photographer Amy to come and help me <3  The usual chaos was still there but it was a blessing to have her be my eyes instead of rigging a tripod! The biggest wild card this year was our girl Alice, who is in the middle of getting more molars and in rare form these days…

With the help of some head swaps we managed to get a few family photos of her smiling but otherwise she was GRUMPS. Every time Brian or I put her down for the sibling photos she would start bawwwwling. So bad that I actually took the kids out for a double take this weekend…which was another FAIL. Ha. At least I managed to get one portrait of the three kids together. Though I really adore all the candids of them throwing leaves too <3

This is the 3rd autumn I’ve captured with my girl too – aka #seasonswithalicejane 🙂

I love these images and my family. Excited to share them! Happy early Thanksgiving and enjoy! <3

2016 holiday photos ~ my family {lake wylie baby photographer}

2016 holiday photos ~ my family {lake wylie baby photographer}

2016 holiday photos ~ my family {lake wylie baby photographer}

2016 holiday photos ~ my family {lake wylie baby photographer}

2016 holiday photos ~ my family {lake wylie baby photographer}

2016 holiday photos ~ my family {lake wylie baby photographer}

2016 holiday photos ~ my family {lake wylie baby photographer}

2016 holiday photos ~ my family {lake wylie baby photographer}

2016 holiday photos ~ my family {lake wylie baby photographer}

2016 holiday photos ~ my family {lake wylie baby photographer}

2016 holiday photos ~ my family {lake wylie baby photographer}

2016 holiday photos ~ my family {lake wylie baby photographer}

2016 holiday photos ~ my family {lake wylie baby photographer}

2016 holiday photos ~ my family {lake wylie baby photographer}

2016 holiday photos ~ my family {lake wylie baby photographer}

2016 holiday photos ~ my family {lake wylie baby photographer}

2016 holiday photos ~ my family {lake wylie baby photographer}

2016 holiday photos ~ my family {lake wylie baby photographer}

2016 holiday photos ~ my family {lake wylie baby photographer}

2016 holiday photos ~ my family {lake wylie baby photographer}

2016 holiday photos ~ my family {lake wylie baby photographer}

2016 holiday photos ~ my family {lake wylie baby photographer}

2016 holiday photos ~ my family {lake wylie baby photographer}

2016 holiday photos ~ my family {lake wylie baby photographer}

2016 holiday photos ~ my family {lake wylie baby photographer}

2016 holiday photos ~ my family {lake wylie baby photographer}

2016 holiday photos ~ my family {lake wylie baby photographer}

2016 holiday photos ~ my family {lake wylie baby photographer}

2016 holiday photos ~ my family {lake wylie baby photographer}

___________________________________

Follow me

       

Beth Wade Photography is located outside Charlotte, NC in Lake Wylie, SC. Beth Wade is Charlotte’s premier newborn photographer specializing in artistic custom family photography. As a professional photographer, Beth captures maternitynewbornbaby and family portraits in Charlotte, North Carolina, Lake Wylie-Fort Mill-Tega Cay, South Carolina and all surrounding areas.

happy 1 year little man {fort mill baby photos}

By | 1 year old, family

It was so great to see another one of my newborns again last night for his 1 year session! The little man was only 6 months old last time we met. His family came to my studio and we had such a fun evening. Thankfully the weather was AHmazing (we had to reschedule this twice because of the crazy August rain!). We started out with some photos of him in a precious nautical outfit before moving to the cake smash. It’s always funny to see what babies do when they get a cake in front of them. I have to say that last night was the first time I got to see one get toppled over, ha!! So apparently baby D isn’t really into sweets and made that clear with his actions – hilarious! His parents said he likes more hearty, salty dishes…we joked that we should have had a turkey smash 😉 We made our way up to the gardens for some family portraits. The boys also got a chance to stretch their legs and play a bit. Love the shot of mom and dad together too <3 Baby D was getting sleepy and started sucking his thumb a few times which I think is so cute! It was adorable to watch his big bro give him hugs too. I’m so honored I was able to capture his first year milestone along with the others! Happy birthday sweet boy! Here are a few images from our time together – enjoy!

happy 1 year little man {fort mill baby photos}

happy 1 year little man {fort mill baby photos}

happy 1 year little man {fort mill baby photos}

happy 1 year little man {fort mill baby photos}

happy 1 year little man {fort mill baby photos}

happy 1 year little man {fort mill baby photos}

happy 1 year little man {fort mill baby photos}

happy 1 year little man {fort mill baby photos}

happy 1 year little man {fort mill baby photos}

happy 1 year little man {fort mill baby photos}

happy 1 year little man {fort mill baby photos}

happy 1 year little man {fort mill baby photos}

happy 1 year little man {fort mill baby photos}

___________________________________

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Beth Wade Photography is located outside Charlotte, NC in Lake Wylie, SC. Beth Wade is Charlotte’s premier newborn photographer specializing in artistic custom family photography. As a professional photographer, Beth captures maternitynewbornbaby and family portraits in Charlotte, North Carolina, Lake Wylie-Fort Mill-Tega Cay, South Carolina and all surrounding areas.

sweet alice jane ~ our girl is 18 months old {lake wylie baby photographer}

By | 1 year old, family, my boys, our girl

Better late than never (again!), our sweet Alice Jane turned 1.5 years (18 mos) last month and time is flying by! School recently started back and life is constant happy chaos around here. I’m also always behind between sessions, teaching my classes, family time and everything else. Alice has become as sassy as she is sweet…and fits in *perfectly* with our family 🙂 I’m absolutely obsessed with her curls – they are ringlets actually. I never imagined I could be excited to take a gazillion pictures of the back of her head, ha!  She gets her mind made up and there is no stopping her (no clue where that comes from…). We will all be happy once she gets her teeth in too. Slowly but surely. <3

Last night when I tried to do her photos I realized just how long it had been since I have done any photos with her (6 months ago at her 1 year?!) and she didn’t like me walking away leaving her one.single.bit. You can see from my very first shot taken that she’s become a little attached to her mama’s hip. I had promised her big brothers that I would give them dessert if they were good and they were clearly concerned that wasn’t going to happen. Ha! Thankfully everyone settled down a bit and we even got to play with a few butterflies while we were up there. I’ve been hanging on to this beautiful dress for her since her first birthday…thank goodness I didn’t miss the window for her to wear it! It’s also part of my studio wardrobe  now too <3

I have taken Alice’s newborn1 month2 month3 month 4 month5 month6 month7 month8 month9 month10 month and 11 month photos along with a short list of things she’s doing/personality at the ages.

Here we are at 1.5 years! Some of her milestones are:

We love our girl more than words can say! Here she is at 1.5 years old:

sweet alice jane ~ our girl is 18 months old {lake wylie baby photographer}

sweet alice jane ~ our girl is 18 months old {lake wylie baby photographer}

sweet alice jane ~ our girl is 18 months old {lake wylie baby photographer}

sweet alice jane ~ our girl is 18 months old {lake wylie baby photographer}

sweet alice jane ~ our girl is 18 months old {lake wylie baby photographer}

sweet alice jane ~ our girl is 18 months old {lake wylie baby photographer}

sweet alice jane ~ our girl is 18 months old {lake wylie baby photographer}

sweet alice jane ~ our girl is 18 months old {lake wylie baby photographer}

sweet alice jane ~ our girl is 18 months old {lake wylie baby photographer}

sweet alice jane ~ our girl is 18 months old {lake wylie baby photographer}

sweet alice jane ~ our girl is 18 months old {lake wylie baby photographer}

sweet alice jane ~ our girl is 18 months old {lake wylie baby photographer}

sweet alice jane ~ our girl is 18 months old {lake wylie baby photographer}

sweet alice jane ~ our girl is 18 months old {lake wylie baby photographer}

sweet alice jane ~ our girl is 18 months old {lake wylie baby photographer}

sweet alice jane ~ our girl is 18 months old {lake wylie baby photographer}

sweet alice jane ~ our girl is 18 months old {lake wylie baby photographer}

___________________________________

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Beth Wade Photography is located outside Charlotte, NC in Lake Wylie, SC. Beth Wade is Charlotte’s premier newborn photographer specializing in artistic custom family photography. As a professional photographer, Beth captures maternitynewbornbaby and family portraits in Charlotte, North Carolina, Lake Wylie-Fort Mill-Tega Cay, South Carolina and all surrounding areas.