Marketing
In addition to my Dreamy Imagery Breakout Session, I also teach photographers how to design and create an effective website for your business, as well as how to grow your business through internet marketing and SEO.
Business 202: Internet Marketing, SEO and Online Presence is my advanced level class through Click PhotoSchool and runs multiple times throughout the year.
{Registration information and full course details can be found on my Click PhotoSchool course page.}
Is your website an accurate reflection of your brand and your work?
Does it attract your target clientele?
Do you appear in a Google search for your city and genre of photography?
If your answer is not “Yes” then BZ202 is for you 🙂
This course is an advanced level 4 week program that focuses on building your photography business through internet marketing and using your website as your 24/7 online salesperson. You will get a complete online portfolio analysis, detailed overview of site statistics, marketing your business on social media, SEO tactics for improving rank and how to create a Google Adwords campaign. This course is ideal for any photographer looking to improve your current website, boost your online presence and generate new leads from your target market.
What we cover:
~Week1- Writing Page Content and Blog Posts for SEO
~Week2- Complete Online Portfolio Analysis, Maintaining/Updating Your Galleries
~Week3- Engaging New Clients, Creating a Welcome Guide, Client Galleries, Online Ordering
{Break Week}
~Week4- Site Statistics, Social Media Marketing, SEO Tactics, Creating a Google Adwords Campaign
What you get:
~weekly lessons in the form of multi-media PDFs
~weekly assignments, detailed feedback from peers and CMpro TAs
~personalized video feedback & tutorials
*Prerequisites:
~Photographers need to have a current website, feel established in their style and have confidence in their portfolio. Students without a website need to complete BZ102 before BZ202. ~There will be additional expenses (outside of the CM tuition) related to creating a client welcome guide IF you decide to purchase a template. PS, PSE or PowerPoint (Microsoft Office or MS Office for Mac) is required to design your own template. Plan to set aside a minimum of $4 per day for your Adwords Program.
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1:1 Business Mentoring and Portfolio Reviews are available on a limited basis.
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Beth Wade Photography is located outside Charlotte, NC in Lake Wylie, SC. Beth Wade is Charlotte’s premier newborn photographer specializing in artistic custom family photography. As a professional photographer, Beth captures maternity, newborn, baby, and family portraits in Charlotte, North Carolina and Lake Wylie-Fort Mill-Tega Cay, South Carolina.
