photography workshopswebsite design

brand refresh+website design : kerrie brogdon {beth wade photography charlotte}

By March 21, 2018 No Comments

I have another fabulous new website design to share today!

On a limited basis I am now offering custom boutique branding and website design services for photographers.

For most photographers, they can get a great start on their business and websites with my Basic WordPress and Website Creation class through Click PhotoSchool. But when the time comes for a refresh or redesign, sometimes getting that new look exactly perfect takes a little more time and effort! I just recently added this service and am having a fantastic time with it! I’ve had an amazing time working with Kerrie of Kerrie Brogdon (Kerrie B) Photography the past several months. She saw the work I did for Kristy Dooley’s new logo and website and was looking to do a refresh of her own brand and website.

This was her old website:

When Kerrie contacted me she wanted a whole new look for her logo, brand colors and site design. She is relocating to Florida and wanted to play up the beachy vibe with her colors and textures. Her current website felt mismatched with her style and Kerrie wanted to incorporate more beach inspired tones. After seeing her brand inspiration board we made a change towards more shimmery, sandy and warm sunset tones.

For her logo, she chose various fonts she liked and we went through several of them until finding the perfect fit! I recommended two options I thought worked best.  Kerrie knew immediately which one was the winner! I also pulled various new patterns and design elements to use in her designs. She wanted to find a soft blend of colors that would complement her work and we also wanted to create a site where the photos would be center stage!

Here is her final new brand board:

 

Some of the big changes we made to her website:

  • wider layout with custom background, design elements and thumbnails
  • new social icons, contact buttons and custom brand color accents
  • streamlined text and portfolio pages
  • updated page verbiage and custom design for all pages
  • sleek new contact form with consistent linking throughout every page of her site

Once we get the site complete I have a 1:1 video chat to go over the basics for maintaining the new site, making small changes, etc. Kristy also has a month of support from me with any help she needs making changes or updating the content!

Do you need a brand refresh or website redesign? Contact me for details!

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Beth Wade Photography is located outside Charlotte, NC in Lake Wylie, SC. Beth Wade is Charlotte’s premier newborn photographer specializing in artistic custom family photography. As a professional photographer, Beth captures maternitynewbornbaby and family portraits in Charlotte, North Carolina, Lake Wylie-Fort Mill-Tega Cay, South Carolina and all surrounding areas.