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brand refresh+website design : rhiannon livardo {beth wade photography charlotte}

By March 20, 2018April 17th, 2018No Comments

I’m so excited to share this new website design today!

On a limited basis I am now offering custom boutique branding and website design services for photographers.

For most photographers, they can get a great start on their business and websites with my Basic WordPress and Website Creation class through Click PhotoSchool. But when the time comes for a refresh or redesign, sometimes getting that new look exactly perfect takes a little more time and effort! I just recently added this service and am having a fantastic time with it! I’ve had so much fun working with Rhiannon of Rhiannon Livardo Photography the past several months. She saw the work I did for Kristy Dooley’s new logo and website and was looking to do a refresh of her own brand and website.

This was her old website (with PhotoBiz):

brand refresh+website design : rhiannon livardo {beth wade photography charlotte}

When Rhiannon contacted me she wanted a fresh professional look for her logo, brand colors and site design. Her current website was pretty stark and Rhiannon wanted to incorporate more brighter tones. After seeing her brand inspiration board we made a change towards more feminine purples and pinks with a hint of teal.

brand refresh+website design : rhiannon livardo {beth wade photography charlotte}


For her logo, she chose various fonts she liked and we went through several of them until finding the perfect fit! I recommended the one I thought would be most appropriate for a “refresh” – not too crazy different from what she had before but much more streamlined and professional than what she was currently using.  After comparing all the options there was no question it was the winner! I also pulled various new patterns and design elements to use in her designs. She didn’t want to go too neutral because her work is so vibrant and rich, but we also wanted to create a site where the photos would be center stage!

Here is her final new brand board:


brand refresh+website design : rhiannon livardo {beth wade photography charlotte}

Some of the big changes we made to her website:

  • wider layout with custom background, design elements and thumbnails
  • new social icons, contact buttons and custom brand color accents
  • brand new blog page
  • updated page verbiage and custom design for about, home and portfolio pages
  • sleek new contact form with consistent linking throughout every page of her site

Because your brand extends all the way into your products and packaging, Rhiannon added on a print design option where I created new sticker designs, gift certificates, return address labels, business cards and thank you notes. I love how these turned out! She ordered her beautiful new printed material from WHCC.

brand refresh+website design : rhiannon livardo {beth wade photography charlotte}

Once we get the site complete I have a 1:1 video chat to go over the basics for maintaining the new site, making small changes, etc. Kristy also has a month of support from me with any help she needs making changes or updating the content!

Do you need a brand refresh or website redesign? Contact me for details!


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Beth Wade Photography is located outside Charlotte, NC in Lake Wylie, SC. Beth Wade is Charlotte’s premier newborn photographer specializing in artistic custom family photography. As a professional photographer, Beth captures maternitynewbornbaby and family portraits in Charlotte, North Carolina, Lake Wylie-Fort Mill-Tega Cay, South Carolina and all surrounding areas.