website workshop for photographers ~ internet marketing, seo and online presence {beth wade for clickin moms}

Tomorrow is the first day of registration for my Clickin’ Moms Business 202 course!! The first run of my website workshop Wordpress, SEO and Online Presence in March 2014 went GREAT. 🙂 Actually, it sold out ❤ (please make sure to read some kind words and glowing reviews in the forum of the first class)!!

All the ladies I worked with were absolutely AH-mazing. They also worked their tails off. SO much so that for this next run we decided to split the material into TWO classes, a 100 and 200 level. This also allowed me to go back and add more detailed content to each new class for some of the most popular topics in the first class. 🙂

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  • Since your business and brand is uniquely individual to YOU, I do a great deal of personalized analysis and video feedback in 102 and 202. For this reason, I strongly recommend doing Full Participation! However, both classes will now be offered in Full Participation (FP $300) and Study Along (SA $150).
  • All graduates from the 200 level will be added to our BZ202 Facebook group! The idea behind the group is to have a place where everyone who graduates from the class can keep up with each other, ask business and class related questions, get critique or feedback, promote their page posts and share progress! We discuss forum topics, share things that are going well and working, and also things that we may be struggling with (because more often than not, you’re not alone!!). 

Now, here is the new breakdown!

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The 200 level* (BZ202) is Business 202: Internet Marketing, SEO & Online Presence and begins 7.14.14:

Is your website an accurate reflection of your brand and your work?

Does it attract your target clientele?

Do you appear in a Google search for your city and genre of photography?

If your answer is not “Yes” then BZ202 is for you 🙂

  This course is an advanced level 4 week program that focuses on building your photography business through internet marketing and using your website as your 24/7 online salesperson. You will get a complete online portfolio analysis, detailed overview of site statistics, marketing your business on social media, SEO tactics for improving rank and how to create a Google Adwords campaign. This course is ideal for any photographer looking to improve your current website, boost your online presence and generate new leads from your target market.

{Registration information and full course details can be found on my cmuniversity course page.}

What we cover: ~Week1- Writing Page Content and Blog Posts for SEO ~Week2- Complete Online Portfolio Analysis, Maintaining/Updating Your Galleries ~Week3- Engaging New Clients, Creating a Welcome Guide, Client Galleries, Online Ordering ~Week4- Site Statistics, Social Media Marketing, SEO Tactics, Creating a Google Adwords Campaign  What you get: ~weekly lessons in the form of multi-media PDFs ~weekly assignments, detailed feedback from peers and CMpro TAs ~personalized video feedback & tutorials

 *Prerequisites:

 ~Photographers need to have a current website, feel established in their style and have confidence in their portfolio. Students without a website need to complete BZ102 before BZ202. ~There will be additional expenses (outside of the CM tuition) related to creating a client welcome guide IF you decide to purchase a template. PS, PSE or PowerPoint (Microsoft Office or MS Office for Mac) is required to design your own template. Plan to set aside a minimum of $4 per day for your Adwords Program.   business 202: internet marketing, seo & online presence

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The 100 level** (BZ102) is Business 102: Basic WordPress & Website Creation and begins 9.22.14:

Do you have a unique, professional website to display your photography online?

Does your business have a strong name, brand and custom URL?

Do you know how to create a simple text logo, custom header, blog posts and pages?

If your answer is not “Yes” then BZ102 is for you 🙂

    This beginner level class focuses on how to create a basic WordPress blog and portfolio. In 3 weeks, we will intensively cover every aspect of how to design and build a gorgeous, user-friendly website from scratch. This course is ideal for any photographer who is looking to start a brand new blog and website or simply needs a more in-depth understanding of how to use WordPress.

{Registration information and full course details can be found on my cmuniversity course page.}

What we cover: ~Week1- Choosing Your Vendor, Custom URL, Your Brand, Goals for Your Website ~Week2- Navigating the Dashboard, SEO Friendly Site Structure, Customizations (CSS, Color, Font, Logo/Header, Widgets) ~Week3- Adding Content for Pages and Blog Posts, Establishing a Contact Form and Portfolio Gallery What you get: ~weekly lessons in the form of multi-media PDFs ~weekly assignments, detailed feedback from peers and CMpro TAs ~personalized video feedback & tutorials

**Prerequisites:

~Photographers will need a software design program (Photoshop Elements or CS6 recommended). ~There will be additional expenses (outside of the CM tuition) related to your URL/domain registration, hosting, WordPress themes and selecting a vendor (Creative Motion Design, ProPhoto, etc.) if you choose to do so. Average costs range from $50-$300. We will discuss these options in detail during Week 1. business 102: basic wordpress and website creation

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Please join me and my fabulous teaching assistants Lissa Chandler, Marissa Gifford and Melissa Stottmann on July 14th and/or September 22nd!

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Follow me

www.facebook.com/bethwadephotography

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CONTACT ME to book your photography session

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