I can’t believe it is already March and the first run of my website workshop is almost here!! WordPress, SEO and Online Presence is a brand new workshop that I will be teaching for Clickin’ Moms. I have spent months creating this course material from scratch and I can’t even tell y’all how excited I am 🙂
Registration information can be found on my cmuniversity course page. But I wanted to highlight some specifics of the class and everything that we will be covering over the 4 weeks. My class is designed to help photographers that are starting out a new website completely from scratch, OR photographers that already have a site but need to do a re-brand, redesign or just learn how to market themselves effectively online.
Is your website an accurate reflection of your brand and your work?
Does it attract your target clientele?
Do you appear in a Google search for your city and genre of photography?
If your answer is not “Yes” then my website workshop is for you 🙂
WordPress, SEO and Online Presence focuses on the creation, customization and marketing of your blog and portfolio sites. Whether you are a hobbyist or in business, this course covers every aspect of developing a gorgeous, user-friendly website. Photographers don’t need to be bogged down with website development. We just need to know the most efficient, effective way to display our work beautifully and functionally online.
In Week 1~
we talk a lot about branding and reaching your target client. Week 1 is also review of blog basics, color theory as it relates to your brand and website design, choosing your business name, how to pick the best URL and several other topics related to building your business effectively through your website.
In Week 2~
we get into page content and good blog writing for SEO. So if you are doing your own blogging this info will be very valuable. This will give you tips for how to blog quickly, how often, what to post and how to/not to format it.
In Week 3~
we talk about your portfolio, which images to display, the best order to display them, how to arrange your galleries, setting up your title/description/metadata to be specific per page, how to actually keep up with updating your portfolio images and the impact that NOT updating has on growing your client base.
In Week 4~
we talk about SEO related to social media and link building, plus how to market yourself on Google Adwords for the lowest cost, the impact it has on your SEO efforts, how to handle and respond to new online inquiries to increase your booking % and the best ways to display and introduce your pricing when dealing over email.
It’s a LOT of info, but I can’t wait to work with the awesome ladies who have registered for March! I’ll be breaking down alllll the details of blog and portfolio websites with video tutorials and PDFs that walk you through everything. In addition, because each student can choose the vendor they prefer I’ll be doing a lot of individualized tutorials too.
Beth Wade Photography is located outside Charlotte, NC in Lake Wylie, SC. Beth Wade is Charlotte’s premier newborn photographer specializing in artistic custom family photography. As a professional photographer, Beth captures maternity, newborn, baby and family portraits in Charlotte, North Carolina, Lake Wylie-Fort Mill-Tega Cay, South Carolina and all surrounding areas.